Marketing Agency Direct Mail
Your clients need direct mail that performs. Snap packs deliver exceptional open rates and strong response rates. We handle the production so your agency focuses on strategy and client results.
Get Campaign Pricing
We respond within one business day. No obligation.
Tear-Open Format
Avg Response Rate
Lower Than Envelopes
Production
Marketing agencies and direct response firms need a reliable production partner for snap pack campaigns. Your clients expect results. Snap packs deliver the highest open and response rates in direct mail. But managing pressure seal production, data processing, USPS presort, and nationwide mailing in-house is not practical for most agencies.
We handle the production side so your agency can focus on what you do best: campaign strategy, creative development, list management, and client reporting. You maintain the client relationship. We print, fold, seal, and mail.
For agencies pitching direct mail as a channel to clients who are currently spending on digital only, snap packs are an easy sell. The response rate data speaks for itself: 4.4% average for direct mail versus 0.12% for email. When you add the near-universal open rates of snap packs, the conversion math is compelling for any client measuring cost per lead.
Why It Works
Why Snap Packs Win
20%
Open Rate
Torn Open
Official document format demands attention
How the Agency Partnership Works
The process is simple. Your agency designs the campaign, manages the client relationship, and provides the creative and mailing list. We handle data processing, printing, pressure sealing, USPS presort, and delivery to the post office. You get tracking data and delivery confirmation to report back to your client.
Pricing is structured so your agency can build margin. We provide wholesale production pricing. You markup to your client at whatever margin your engagement supports. Your client never interacts with us directly unless you want them to.
For agencies managing multiple client campaigns, we can handle simultaneous production runs. Each campaign gets its own tracking, its own timeline, and its own reporting. You do not need to wait for one client's campaign to finish before starting another.
Pitching Snap Packs to Your Clients
If your clients are spending money on Google Ads, Facebook, email marketing, or programmatic display, they are spending money on channels with declining performance and increasing cost. Direct mail, specifically snap pack direct mail, is a channel most of them are not using.
The pitch is straightforward: direct mail produces a 4.4% response rate compared to 0.12% for email. Snap packs get torn open far more often than envelopes. Cost per lead at $10-20 is competitive with digital channels. And unlike digital leads, direct mail leads come from people who physically interacted with the offer, which typically means higher intent and higher conversion rates.
For agencies that bill on performance or retainer, adding direct mail as a channel diversifies your service offering and gives you a new revenue stream that does not compete with your existing digital services.
Ready to see what snap packs can do?
Get a QuoteCampaign Testing and Optimization
We support A/B testing within a single production run. Split the mailing list into test cells with different offers, headlines, or response mechanisms. Each cell gets a unique tracking code so you can measure performance by variant and report clear winners to your client.
For initial client campaigns, we recommend starting with a test of 10,000-25,000 pieces before committing to a full rollout. This gives you statistically meaningful response data at a manageable budget. Once you identify the winning offer and list, scale to 50,000, 100,000, or more.
Post-campaign reporting includes pieces mailed, delivery confirmation, and any response data captured through your tracking mechanisms. We provide production reporting. Response and conversion reporting comes from your tracking setup (phone numbers, landing pages, QR codes).
Common Use Cases
Client Acquisition Campaigns
Help your clients acquire new customers with snap pack campaigns that outperform their current direct mail or complement their digital efforts.
Direct Response Campaigns
Lead generation campaigns with trackable response mechanisms for clients who measure cost per lead and cost per acquisition.
Multi-Channel Programs
Snap packs as the physical touchpoint in a multi-channel campaign that includes digital retargeting and email follow-up.
Financial Services Clients
Pre-approved offer campaigns with simulated check format for bank, credit union, and fintech clients.
Home Services Clients
Seasonal and new mover campaigns for HVAC, plumbing, roofing, and other home services clients.
“The snap pack fits perfectly in our mail piece rotation and helps us avoid creative fatigue for a very low price point.”
Chief Marketing Officer, Financial Services Company
Frequently Asked Questions
Is the production white-label?
Yes. Your agency name and branding are on the client relationship. We handle production behind the scenes. Your client can interact with us directly if you prefer, or we can remain invisible.
What is the pricing structure for agencies?
We provide wholesale production pricing. You build your margin into the client proposal. Contact us for agency rate sheets.
Can you handle multiple client campaigns simultaneously?
Yes. Each campaign runs independently with its own timeline, tracking, and reporting.
What do you need from the agency to start?
Print-ready creative (or we can assist with layout), a mailing list in CSV or similar format, and campaign specifications (quantity, format, postage class, mail date).
Your competitors’ mail is going in the trash. Yours won’t.
The tear-open format that gets read. 5 day production. In-home in 14 days.
Get Your Campaign Started
Tell us what you need. Custom pricing within one business day. No obligation.
5 Day Turnaround
From approval to USPS
10K+ Pieces
Minimum run size
High Open Rates
Sealed tear-open format
Multiple Formats
With or without window
Free Campaign Guide
8 chapters on planning, launching, and measuring snap pack campaigns